10 Questions To Ask About Media

10 Questions to Ask Yourself (and Your Current Agency) About Media:

  1. How often do they deliver their deliverables on-time?
  2. How much money are they saving my company (either through securing low rates, or uncovering key market insights)?
  3. How well do they execute my plans?
  4. How well do they account for all of my company’s spending in media?
  5. When was the last time they brought me a genuinely new idea?
  6. How strategic is their thinking?  How tactical?
  7. Can they read my mind?  (And is that a good thing?)
  8. How well do they simplify my many tactical options?
  9. How closely tied are my media plans with my overall business plans?
  10. What is their overall track record of helping me achieve my goals?