White Rock can help you identify and exploit tactics that are low-cost and target-rich.
Advertisers rarely achieve their goals solely by buying media at the lowest possible rates. White Rock’s approach identifies media tactics that strike the optimal balance between target-richness and cost-efficiency.
White Rock’s systems, processes and people work together to examine a very wide set of media tactics to deliver your advertising message. By casting a wide net, we allow more tactics to essentially compete for your advertising dollar.