White Rock can give you an objective, apples-to-apples comparison of your media alternatives.
White Rock subscribes to research sources such as Nielsen television ratings, Arbitron radio ratings, as well as Scarborough qualitative research. This allows us to objectively determine how your target customer consumes media.
A lot of advertisers think they have their bases covered when it comes to analysis. Then they see how White Rock approaches media analysis, and realize they’ve only been seeing part of the picture. Our information systems allow us to consider far more media tactics than most advertisers normally experience. This rigorous approach often identifies tactics that have never been employed before – and yields significant positive results.