A Rapidly Expanding Form of Media
On average, Americans spend about 1.5 hours each day traveling in a vehicle.
How many billboards do you think you pass each day? The answer might surprise you. Given the car-intensive nature of American society, out-of-home advertising is often a low-cost way to reach a high percentage of the population.
Add to this the emergence of a growing network of digital-based point of sale signage opportunities, and you get the sense that once again digital technologies are re-inventing another form of media.
White Rock has great experience managing out-of-home campaigns, ranging from a standard 30-sheet poster in southeastern Ohio, to a digital ad network in fitness centers across the Midwest, to a full building wrap in the SoHo neighborhood of New York City.