Are You Putting To It’s Best Use?
Viewing of “traditional” TV continues to own the lion’s share of most consumers’ media consumption time in the United States. While DVR usage is increasing, only about 10% of traditional TV viewing is time-shifted by this mechanism.
Of the 289 million households with televisions in the U.S., 89.3% of them have two or more televisions in the home.
In addition to traditional TV viewing, consumers are spending increasing time watching video content online (averaging almost 1 hours per day) and on their smartphones (averaging almost 11 minutes per day).
Regardless of the way which consumers are viewing it, video messages are still the most compelling messages advertisers can employ. The trick is ensuring that these messages reach the right people.