The Clearer Your Options Are, The Easier the Media Buying Decision Will Be
Our daily efforts at White Rock Media are focused on a simple concept: Bring Transparency to the Media Marketplace. This concept of transparency manifests in a number of ways:
Pricing: What should you pay for this media schedule? How does it compare to what other people are paying?
Media Consumption: How does your specific target customer consume media?
Business Metrics: How does this media recommendation tie specifically into your business and its goals?
Accounting/Auditing: Now that the schedule has run, did the media outlets execute the schedule correctly? Did you receive all of the audience delivery expected from the campaign?
At White Rock, we want all of our clients to easily answer these questions to their satisfaction.